Vice President, Marketing
Magali Madariaga is a magnetic business leader with over 16 years of experience in brand and marketing management, product innovation, and licensing across different product categories in the US, Mexico, Latam, and EMEA. Her work in the food industry has made her acutely aware of the health issues affecting people worldwide, and she is committed to creating tangible solutions to improve people's lives.
Since August 2022, Magali has been leading the Global Marketing team for Saladmaster. In this role, she is focused on building Saladmaster's awareness as a Health and Wellness brand that supports in transforming people's lives by educating them on healthy eating through a unique cooking system. She recognizes that Saladmaster is a tangible solution to help address health issues around the world, particularly as a preventive tool. Her commitment to Saladmaster is to have an impact on the betterment of overall humanity's health, and she plans to partner with NGOs and the private sector to drive awareness and promote healthy eating.
Before joining Saladmaster, Magali held the VP Brands and Licensing position for 4 years with tcc global, a Dutch loyalty marketing company. In this role, she led anew brand acquisitions of housewares brands, product development, and marketing campaign development for grocery retailers around the world. The marketing campaigns encouraged people to cook at home and to make healthy choices in their daily lives. By promoting these healthier options and encouraging people to make better choices, Magali was able to have a positive impact on the overall health and wellness of the communities her brands served.
Prior to her role at tcc, Magali spent 4+ years leading Marketing/Innovation for Mission Foods. She revamped all core brands and developed a 5-year innovation pipeline that allowed the brand to maintain its category leadership and gain market share from adjacent categories. She recognized the need to improve the brand's portfolio and focused on introducing new products that were better for consumers, such as organic and non-GMO options, Gluten Free, High Fiber and ither new high nutrition ingredients.
Magali's marketing roots began in 2006 when she joined PepsiCo in Mexico City. During her 7 years at PepsiCo, she managed several global roles within Brand Marketing and Innovation, including managing some of the iconic billion-dollar brands such as Tostitos and Lays Innovation across different Business Units in Mexico, LATAM, and the USA. In this role, she focused on building a better-for-you portfolio by launching products with healthier ingredients, reducing sodium levels, and improving overall nutrition. When leading Sonric’s, Pepsico’s confectionery for children, her passion for improving children's health and supporting in reducing obesity was truly fueled. Her dedication to improving the lives of children has remained strong, and she continues to be inspired by the impact her work can have on people's health and well-being.
Favorite Inspirational Quote:
“Anything is Possible”