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Celebrating 75 Years with Our 12 Qt. Special Edition Roaster
Jul. 5, 2021

Celebrating 75 Years with Our 12 Qt. Special Edition Roaster

We’re pleased to introduce our 12 Qt. Special Edition Roaster featuring a laser etch to commemorate our 75th anniversary. Here at Saladmaster, we have been leading the movement back to healthy home cooking for over seven decades and what better way to celebrate than with a special edition piece.

Transform The Way You Cook and How You Feel
Jun. 1, 2021

Transform The Way You Cook and How You Feel

Feeling great starts from within and with the food you consume. The old saying you are what you eat is very true. When we eat healthy foods that are cooked in the right way we feel more energised, more satisfied and make better choices about the types of foods we eat.

Healthier cooking leads to a healthier lifestyle that can make you feel great. At Saladmaster, we are leading the movement back to healthy home cooking, and cooking the Saladmaster way can help you transform not only the way you cook but how you feel too.

From Kitchen to Table with the MP5
May. 10, 2021

From Kitchen to Table with the MP5

If you are looking for a versatile, easy to use addition to your kitchen then the 5 Qt. Multi-Purpose Oil Core Roaster with Cover or MP5 is for you.

Ideal as a rice cooker, stockpot or slow cooker, the MP5 makes cooking easy and quick. Using its self-contained oil core heating system means that the MP5 will not take up space on your stovetop and provides gentle, even heating.

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Built to Last a Lifetime
David Hopkins

Built to Last a Lifetime

Why Saladmaster Believes in Quality

There’s a concept in product development known as “planned obsolescence.” Companies do this when they intentionally create a consumer good that breaks down over time, requiring the consumer to purchase the product again and again. For example, why sell a tire that lasts the life of the car, when you can sell several tires over the course of a few years? This concept is so pervasive. It has resulted in a staggering accumulation of waste and a culture of mass consumption to account for all the disposable items in our life. These products are made cheaply, break easily, and are easily replaced. If you’ve discovered that it's often cheaper to simply buy a new item instead of having it repaired, you’ve experienced planned obsolescence.

It’s difficult to calculate the total cost of planned obsolescence. But we do know, up to 50 million tons of electronic waste are generated every year. Some blame consumer demand. Some blame the clever schemes of industrial designers. But regardless, it requires all of us to raise our expectations with the products we buy.

Enduring goods

There is a different philosophy. Some consumers prefer to think long term and would rather buy products designed to last a lifetime. These products become trusted items that people use year after year—reliable and valuable. It’s possibly even something you might pass from generation to generation.

This attention to durability is gaining traction. In fact, this year, the European Union passed a resolution asking the EU’s civil service to limit planned obsolescence, forcing companies to facilitate repairs, extend first-part warranties, and label products with an estimated overall life-expectancy.  

Tara Button, founder of the “Buy Me Once” organization and author of A Life Less Throwaway, has advocated for similar measures.

Every time I read something about the environment,” Tara said, “I would get this guilty feeling that I wasn’t doing anything. I kept thinking, if people did buy things that were built to last it would have such a positive impact – both economically and environmentally.”

The Benefit of Quality

Durable goods may seem more expense, but when you consider the cost of planned obsolescence—buying the same thing over and over again—most people are saving money in the long run, if they focus on quality over the lowest price.

Also, companies that focus on durable, premium products usually will put more energy into customer service, warranties, and repair options because their business model will center around maintaining customer loyalty over attempting to shove as many products as possible out the door.

At Saladmaster, we’ve always prided ourselves on rejecting planned obsolescence. Our goal is to manufacture the highest quality cookware, meant to last a lifetime.

For example, we had a customer from North Carolina who purchased her Saladmaster cookware back in 1962, when her husband was in the military. A salesman rang her door, and the rest was history. She purchased her set for $1,500 at $11.62 a week. In her words, “that was a lot of money back then.” Even today, 56 years later, she continues to stand by Saladmaster. She especially loves her Electric Oil Core Skillet. Recently, this customer reached out to a Dealer, because she was having problems with her EOC heating properly. The Dealer was able to locate a replacement probe. Now, the EOC continues to work.

Companies that engage in planned obsolescence do not go to this effort. Saladmaster does.

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