Kitchen Gifts Spike in Popularity
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Celebrating 75 Years with Our 12 Qt. Special Edition Roaster
Jul. 5, 2021

Celebrating 75 Years with Our 12 Qt. Special Edition Roaster

We’re pleased to introduce our 12 Qt. Special Edition Roaster featuring a laser etch to commemorate our 75th anniversary. Here at Saladmaster, we have been leading the movement back to healthy home cooking for over seven decades and what better way to celebrate than with a special edition piece.

Transform The Way You Cook and How You Feel
Jun. 1, 2021

Transform The Way You Cook and How You Feel

Feeling great starts from within and with the food you consume. The old saying you are what you eat is very true. When we eat healthy foods that are cooked in the right way we feel more energised, more satisfied and make better choices about the types of foods we eat.

Healthier cooking leads to a healthier lifestyle that can make you feel great. At Saladmaster, we are leading the movement back to healthy home cooking, and cooking the Saladmaster way can help you transform not only the way you cook but how you feel too.

From Kitchen to Table with the MP5
May. 10, 2021

From Kitchen to Table with the MP5

If you are looking for a versatile, easy to use addition to your kitchen then the 5 Qt. Multi-Purpose Oil Core Roaster with Cover or MP5 is for you.

Ideal as a rice cooker, stockpot or slow cooker, the MP5 makes cooking easy and quick. Using its self-contained oil core heating system means that the MP5 will not take up space on your stovetop and provides gentle, even heating.

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Seanna Nichol
/ Categories: Industry News

Kitchen Gifts Spike in Popularity

By Serena Elavia, Shopping FOXBusiness

When writing out your holiday shopping list for this year, don’t be surprised to see if more people, especially Millennials, ask for food and kitchen-related gifts. According to data from Slice Intelligence, kitchen and food gifting has risen drastically over the last few years with approximately a 10% increase in spending between 2013 and 2014. Millennials boosted their spending on this gifting category by about 17% from 2013 to 2014.

“We’re all getting more educated on our food, asking more questions about our food. When we learn the answers to our questions, we can decide as a consumer where to put our money,” says Maggie Battista, the founder of Eat Boutique.

Slice found that bakeware and dining/entertainment products saw the most growth in the kitchen category from 2013 to 2014.

Bill Brand, the president of HSN (HSNI), attributes the rise in food and cooking gifting to people desiring more experiential gifts. Increasingly, research shows that people derive more happiness from experiences rather than material gifts. Preparing meals or baking gifts allows individuals to not only gift something special, but also fulfill the experiential aspect. “People want the experience of something. Customers get excited by the entertainment value of cooking,” says Brand.  Brand also credits the interest in cooking gifts to today’s celebrity chefs. “We treat chefs like rock stars. More than ever, the world of cooking and chefs has become super fashionable,” he says. And the trends pushing cooking gifts aren’t unfamiliar to today’s consumers. Brand says that kitchen gadgets do extremely well at HSN, while Battista notes that one of her most popular items are craft cocktails, fitting into the do-it-yourself trend captured by Millennials. 

Even bartenders, including well known Washington D.C. mixologist Derek Brown and NYC mixologist Nico de Soto, are jumping on the trend, turning their bars into holiday winter wonderlands, giving drinkers a full festive experience.

Serena Elavia is a Reporter at FoxBusiness.com. Follow Serena Elavia on Twitter @SerenaElavia
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