Kitchen Gifts Spike in Popularity
Browse

Categories

New Blog Articles

Meet our Classic Set for Your Everyday Cooking Needs
Apr. 6, 2021

Meet our Classic Set for Your Everyday Cooking Needs

Whether you’re a novice cook or you know your way around the kitchen, the Saladmaster Classic Set contains all the key pieces you need to rustle up healthy, home cooked meals. Ideally suited for mid-sized families the Saladmaster Classic Set is perfect for the home cook. 

Celebrating St Patrick’s Day with your own St Patrick’s Day Feast
Mar. 4, 2021

Celebrating St Patrick’s Day with your own St Patrick’s Day Feast

St Patrick’s Day or the Feast of Saint Patrick as it is sometimes known, is celebrated on the 17th March all around the world. Traditionally an Irish celebration to mark the death of St Patrick and to celebrate Irish heritage and culture, it is widely celebrated in the UK as well as in Canada, the United States, Brazil, Australia and New Zealand.

If you are planning on celebrating St Patrick’s Day at home this year, here are a couple of recipe ideas to get your celebrations off to a great start.

New Year, New You: The Health Benefits of Cooking with Saladmaster
Jan. 4, 2021

New Year, New You: The Health Benefits of Cooking with Saladmaster

The end of one year and the beginning of another is always a time for reflection, with many of us making new year’s resolutions to eat better, get more exercise or give up an unhealthy vice.

Whether you are planning on overhauling your lifestyle or just want to make some small changes that help you eat better, healthier food - Saladmaster can help.

All Blog Articles

Seanna Nichol
/ Categories: Industry News

Kitchen Gifts Spike in Popularity

By Serena Elavia, Shopping FOXBusiness

When writing out your holiday shopping list for this year, don’t be surprised to see if more people, especially Millennials, ask for food and kitchen-related gifts. According to data from Slice Intelligence, kitchen and food gifting has risen drastically over the last few years with approximately a 10% increase in spending between 2013 and 2014. Millennials boosted their spending on this gifting category by about 17% from 2013 to 2014.

“We’re all getting more educated on our food, asking more questions about our food. When we learn the answers to our questions, we can decide as a consumer where to put our money,” says Maggie Battista, the founder of Eat Boutique.

Slice found that bakeware and dining/entertainment products saw the most growth in the kitchen category from 2013 to 2014.

Bill Brand, the president of HSN (HSNI), attributes the rise in food and cooking gifting to people desiring more experiential gifts. Increasingly, research shows that people derive more happiness from experiences rather than material gifts. Preparing meals or baking gifts allows individuals to not only gift something special, but also fulfill the experiential aspect. “People want the experience of something. Customers get excited by the entertainment value of cooking,” says Brand.  Brand also credits the interest in cooking gifts to today’s celebrity chefs. “We treat chefs like rock stars. More than ever, the world of cooking and chefs has become super fashionable,” he says. And the trends pushing cooking gifts aren’t unfamiliar to today’s consumers. Brand says that kitchen gadgets do extremely well at HSN, while Battista notes that one of her most popular items are craft cocktails, fitting into the do-it-yourself trend captured by Millennials. 

Even bartenders, including well known Washington D.C. mixologist Derek Brown and NYC mixologist Nico de Soto, are jumping on the trend, turning their bars into holiday winter wonderlands, giving drinkers a full festive experience.

Serena Elavia is a Reporter at FoxBusiness.com. Follow Serena Elavia on Twitter @SerenaElavia
Previous Article Direct Selling Association 2015: A Year in Review
Next Article Direct Selling Association Enhances Consumer Protection Standards in its Code of Ethics
Print
146647
Please login or register to post comments.
USA DSA      DSA Code of Ethics      Saladmaster Inc BBB Business Review