Saladmaster® United Kingdom Joins the Federation of the European Cookware, Cutlery, and Housewares Industries (FEC)
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Saladmaster Appoints Joe Loch as President
Oct. 7, 2025

Saladmaster Appoints Joe Loch as President

Saladmaster, a global premium cookware brand within the Regal Ware family, today announced the appointment of Joseph (Joe) C. Loch as President of Saladmaster. Joe brings more than two decades of leadership building high-performance teams, revitalizing brands, and scaling business and direct-selling systems across North America and international markets.

Sam Mlambo
/ Categories: Industry News

Saladmaster® United Kingdom Joins the Federation of the European Cookware, Cutlery, and Housewares Industries (FEC)

United Kingdom – Saladmaster® United Kingdom, a division of Regal Ware, is proud to announce its membership in the prestigious Federation of the European Cookware, Cutlery, and Housewares Industries (FEC). As a leading name in cookware and healthy cooking solutions, Saladmaster is excited to collaborate with the FEC and actively engage in the European market.

“We are thrilled to welcome Saladmaster United Kingdom to the Federation of the European Cookware, Cutlery, and Housewares Industries,” said Ryan Reigle, Chairman and CEO of Regal Ware. “Saladmaster has a longstanding commitment to quality and innovation, and this membership marks a significant step in strengthening our presence and participation within the European market. We are excited about the opportunities this collaboration brings to connect with industry peers, share insights, and collectively advance our goals.”

Ayo Olaseinde, Global Saladmaster President, added, “Becoming a member of the FEC is an exciting opportunity for Saladmaster United Kingdom. We are eager to contribute to the federation’s initiatives and work closely with our fellow members to promote the best standards and practices in the cookware and housewares industry. This marks a new chapter in our journey, and we look forward to making a positive impact in the European market.”

Saladmaster is committed to fostering innovation, enhancing industry standards, and promoting a healthy lifestyle through its products. The company looks forward to leveraging this new membership to expand its reach, build strategic relationships, and actively engage in the dynamic European market.
 

About Saladmaster
Saladmaster® has revolutionized healthy home cooking by offering premium cookware products through a unique, nutritional culinary cooking experience. For over 75 years, Saladmaster®, a division of Regal Ware, has helped millions of customers in more than 60 countries live healthier lifestyles. By empowering entrepreneurs to achieve their goals, Saladmaster® is not just changing the way we cook but also changing lives, one delicious meal at a time. Saladmaster’s cookware is proudly crafted in the USA using high-quality global materials. Discover more about how Saladmaster® is transforming healthy home cooking at www.saladmaster.com.

For more information, please contact:
Milissa Rick, CMO of Regal Ware
Email: [email protected]

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