Terry White
Senior Vice President, Asia-Pacific Division
Terry has long been a well-known direct marketing and direct selling executive and country manager with a focus on brands, communications, marketing, and sales. He has also developed a reputation for digital transformation in established companies.
Today, he leads the APAC Division for Saladmaster with parallel responsibilities for strategy and transformation.
He has more than 20 years experience in direct selling after careers in the Australian military and diplomacy. A data whisperer, he uses fact-driven analysis to lift top- and bottom-line outcomes. He revels in the challenge of taking businesses into digital landscapes while retaining brand integrity and engagement. Terry believes that channel integration wins out over simple channel addition. He is native-level fluent in both spoken and written Japanese.
He led global digital marketing initiatives for Top 10 companies in the industry before taking Japan affiliate P&L responsibility in a number of companies. In March 2011 as the MD of a Japan affiliate, Terry had to deal with the impact of the massive earthquake and tsunami - and got the company operational again in 4 days.
A champion of integrated marcoms and omni-channel brand voices, he leverages his knowledge of digital and non-digital media to impact top- and bottom-line performance. With a proven record in marketing communications, branding, and transformation, Terry excels at the strategic application of e-commerce, CRM and social media tools. His focus on data and metrics means that stakeholders can see into both performance and outcomes.
Terry believes that the right team is the secret to transformation, and is known as a talent magnet because he articulates a clear vision and coaches people towards personal and collective success.