Saladmaster Appoints Ayo Olaseinde as Chairman of Newly Established Board of Directors
FORT WORTH, TX — [September 24, 2025] — Saladmaster, a global leader in premium cookware and direct sales, proudly announces the appointment of Ayo Olaseinde as the inaugural Chairman of the Saladmaster Board of Directors.
This strategic move marks an exciting new chapter for the organization and its global dealer network. As Chairman, Olaseinde will guide the formation and operation of the Saladmaster Board, an advisory body dedicated solely to advancing the brand’s sales strategy, dealer support, and long-term growth.
“Ayo’s leadership and passion for people have shaped Saladmaster into the powerful, purpose-driven organization it is today,” said Ryan Reigle, CEO of Regal Ware. “In this new role, he will focus entirely on inspiring our sales force, mentoring leaders, and bringing world-class tools and training to our global network.”
With over 43 years of experience in direct selling, Olaseinde brings unmatched insight to his new role. This transition allows him to travel more frequently, provide hands-on support to Saladmaster’s dealers and distributors, and drive strategic sales initiatives. His leadership will be instrumental in the fulfillment of the company’s 2026 strategic plan.
“I’ve always believed in people-first leadership,” said Olaseinde. “This new role gives me the freedom to do what I love most, which is connect with our incredible dealers around the world and help them grow their business, strengthen their leadership, and make a greater impact in their communities.”
The Saladmaster Board of Directors will meet quarterly and engage directly with the dealer network to offer insights, identify opportunities, and help guide the company’s future.
About Saladmaster
For almost 80 years, Saladmaster has been a pioneer in transforming the way people cook and live. Our premium cookware is engineered with precision using the Science of Saladmaster™, a scientifically designed cooking system that maximizes nutrition, enhances flavor, and optimizes energy efficiency. This innovative approach empowers individuals and families to make healthier choices with confidence. At Saladmaster, we believe in the power of transformation—just like our cookware system, our business opportunity is designed to help unlock your full potential, make a difference in society while building a career with a legacy, elevate your cooking, and nourish both the body and the bonds we share with others. Discover how
Saladmaster’s dedication to quality, innovation, and personal growth can transform your kitchen and life at www.saladmaster.com.
About Regal Ware
At Regal Ware Inc., we have been enriching lives by bringing families together for over 80 years. As a fourth-generation owned company, we proudly continue this tradition by acquiring brands that bring exceptional experiences, products, and solutions to the kitchen, then accelerating their growth by plugging them into The Regal Way, our strategic operating system of leading experts and shared resources. Our divisions include SynergyOps, our manufacturing division, and Saladmaster, our wholesale division. Our divisions proudly service global markets through various channels. Learn more at www.regalware.com.
For media inquiries or more information, please contact:
Milissa Rick
Executive Vice President & Chief Marketing Officer
[email protected]
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