Saladmaster Appoints Joe Loch as President
Fort Worth, TX — [October 7, 2025] — Saladmaster, a global premium cookware brand within the Regal Ware family, today announced the appointment of Joseph (Joe) C. Loch as President of Saladmaster. Joe brings more than two decades of leadership building high-performance teams, revitalizing brands, and scaling business and direct-selling systems across North America and international markets.
“Joe has a people-first, data-driven leadership style that fits our business, and a strong record of brand building and growth as well as the building of strong teams,” said Ryan Reigle, Chairman & CEO of Regal Ware. “He will help us elevate the consumer experience, simplify how we enable dealers and consultants to do business, and advance the Science of Saladmaster across platforms.”
“Saladmaster’s purpose, to change life and inspire the world to cook healthier, resonates deeply with me,” said Joe Loch. “I’m excited to listen and learn from our teams and field leaders and to focus on practical tools: demo-ready content, training that scales, and service improvements that help our community grow.”
“This is a moment of continuity and momentum for our field,” said Ayo Olaseinde, Board Chair of Saladmaster. “Joe’s experience supporting business owners aligns with our field-first mindset and our commitment to helping people build thriving businesses.”
Saladmaster’s 2026 focus includes advancing the Science of Saladmaster positioning, modernizing our experiences, expanding in key global and multicultural markets, and improving service levels through regional sourcing and a global 3PL. The brand remains committed to empowering dealers and consultants with simplified tools, training, and recognition.
About Saladmaster
For almost 80 years, Saladmaster has been a pioneer in transforming the way people cook and live. Our premium cookware is engineered with precision using the Science of Saladmaster™, a scientifically designed cooking system that maximizes nutrition, enhances flavor, and optimizes energy efficiency. This innovative approach empowers individuals and families to make healthier choices with confidence. At Saladmaster, we believe in the power of transformation—just like our cookware system, our business opportunity is designed to help unlock your full potential, make a difference in society while building a career with a legacy, elevate your cooking, and nourish both the body and the bonds we share with others. Discover how Saladmaster’s dedication to quality, innovation, and personal growth can transform your kitchen and life at www.saladmaster.com.
About Regal Ware
At Regal Ware Inc., we have been enriching life by bringing families together for over 80 years. As a fourth-generation owned company, we proudly continue this tradition by acquiring brands that bring exceptional experiences, products, and solutions to the kitchen, then accelerating their growth by plugging them into The Regal Way, our strategic operating system of leading experts and shared resources. Our divisions include SynergyOps, our manufacturing division, and Saladmaster, our wholesale division. Our divisions proudly service global markets through various channels. Learn more at www.regalware.com.
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Milissa Rick
Executive Vice President & Chief Marketing Officer
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