American Diabetes Association & Saladmaster Partnership

Saladmaster In The News

Sam Mlambo
/ Categories: Industry News

Saladmaster announces partnership with leading charity, Diabetes UK.


Saladmaser UK, a Stafford-based premium cookware company, is delighted to announce their partnership with leading charitable organisation, Diabetes UK.

During the partnership Saladmaster and Diabetes UK will work together to help raise awareness of Type 2 diabetes. 

With 12.3 million people at increased risk of developing the condition, Saladmaster and Diabetes UK will work together to help people across the UK know more about Type 2 diabetes and the risk of developing it, as well as encouraging people to eat better to live better, and reduce their risk of developing Type 2 diabetes.  

During year one of the partnership, Saladmaster will be sponsoring Diabetes UK’s London Bridges Challenge event, taking place on Sunday 29th September. The flagship event sees thousands of Diabetes UK supporters raising funds, by walking a 10 mile route that crisscrosses the Thames using the city’s iconic bridges. 

In years two and three the partnership will aim to reach people through Saladmaster’s ‘in home’ cooking demonstrations, delivered by Independent Authorised Saladmaster Dealerships and their teams.  As well as raising awareness of Type 2 Diabetes, they will also signpost people to Diabetes UK’s website to help them understand more about the risk of Type 2, or to get support and information.

Ayo Olaseinde, President of Saladmaster commented:
“We are delighted to work in partnership with Diabetes UK to raise awareness of Type 2 Diabetes, as at Saladmaster we are passionate about helping people change their lives for the better.  

“As Saladmaster allows you to retain on average 93% of vitamins and minerals, we have seen firsthand how people use the Saladmaster cooking system to adopt healthier diets and lifestyles, which is just one of the ways that people can reduce their risk of developing Type 2 diabetes.

“Diabetes UK is a great organisation, and we are very excited to be able to not only help raise awareness of Type 2 diabetes, but help more people understand about the risks of Type 2, and signpost them to where they can get support and information.”

Kath Abrahams is Director of Engagement and Fundraising at Diabetes UK. She said: 
“We’re delighted to be partnering with Saladmaster; our London Bridges Challenge is a highlight of the Diabetes UK calendar – it not only raises funds to support our vital work, it’s also a great and accessible way for those taking part to get more active – so we are hugely grateful to have Saladmaster sponsoring this year’s event. 

“With more than 12.3 million people at increased risk of developing Type 2, it’s so important that people understand their risk and, more importantly, what they can do to reduce it. The vast majority of cases of Type 2 can be prevented with the right lifestyle interventions, so we hope that – in partnership with Saladmaster – this important message can reach as many people as possible.”

About Saladmaster

Saladmaster is a premium cookware company, operating within the Direct Selling Industry. 

Saladmaster is part of Regalware Inc, a privately-owned American company that manufactures and markets exceptional quality stainless steel, multi-ply and cast aluminum cookware. 

Saladmaster was established in 1946, remains a family owned business and is a global organisation with Independent Authorised Dealerships in over 45 countries.

The Saladmaster UK Office is based in Stafford and they are a member of the Direct Selling Association.

Notes to editors:

1.   Diabetes UK’s aim is creating a world where diabetes can do no harm. Diabetes is the most devastating and fastest growing health crisis of our time, affecting more people than any other serious health condition in the UK - more than dementia and cancer combined. There is currently no known cure for any type of diabetes. With the right treatment, knowledge and support people living with diabetes can lead a long, full and healthy life. For more information about diabetes and the charity’s work, visit   
2.   Diabetes is a condition where there is too much glucose in the blood because the body cannot use it properly. If not managed well, both Type 1 and Type 2 diabetes can lead to devastating complications. Diabetes is one of the leading causes of preventable sight loss in people of working age in the UK and is a major cause of lower limb amputation, kidney failure and stroke.  
3.   People with Type 1 diabetes cannot produce insulin. About 8 per cent of people with diabetes have Type 1. No one knows exactly what causes it, but it’s not to do with being overweight and it isn’t currently preventable. It’s the most common type of diabetes in children and young adults, starting suddenly and getting worse quickly. Type 1 diabetes is treated by daily insulin doses – taken either by injections or via an insulin pump. It is also recommended to follow a healthy diet and take regular physical activity.
4.   People with Type 2 diabetes don’t produce enough insulin or the insulin they produce doesn’t work properly (known as insulin resistance). Around 90 per cent of people with diabetes have Type 2. They might get Type 2 diabetes because of their family history, age and ethnic background puts them at increased risk. They are also more likely to get Type 2 diabetes if they are overweight. It starts gradually, usually later in life, and it can be years before they realise they have it. Type 2 diabetes is treated with a healthy diet and increased physical activity. In addition, tablets and/or insulin can be required. 

5.   About 2 per cent of people have other types of diabetes. Other types include 11 different forms of monogenic diabetes, cystic fibrosis related diabetes and diabetes caused by rare syndromes. Certain medication such as steroids and antipsychotics, surgery or hormonal imbalances could also lead to other types of diabetes.  
For more information on reporting on diabetes, download our journalists’ guide: Diabetes in the News: A Guide for Journalists on Reporting on Diabetes (PDF, 3MB).


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