Saladmaster President Ayo Olaseinde DSA UK’s New Chairman

Ayo Olaseinde, Global President of Saladmaster, has been appointed as the Chairman of the Board for the Direct Selling Association of the United Kingdom (DSA UK). He has been on the board as a member.

Ayo Olaseinde’s direct selling career began in 1982 when he transitioned from working in a bakery to embarking on a journey into direct sales with Kirby. He established his first direct sales dealership in 1984 and eventually assuming a regional manager role with Kirby, where he fostered and promoted strong leaders within the organization.

In 2005, Ayo joined Saladmaster, where he started as a one-person operation in the United Kingdom (UK). Under his leadership, Saladmaster UK expanded into other European markets, Africa, and the Middle East, becoming the fastest-growing region in Saladmaster. His leadership and commitment to the industry led to his appointment of Global President of Saladmaster in 2018.

Ryan Reigle, CEO of Regal Ware, the holding company of Saladmaster, commented on Ayo’s appointment, saying, “Ayo’s leadership has been instrumental in Saladmaster’s expansion and the promotion of our mission to inspire people to live healthier, happier lives. His commitment and passion for the direct sales industry make him the perfect choice for Chairman of the Board for the DSA UK.”