Executive Bios

Ayo Olaseinde
President

As President, Ayo is responsible for the global sales and leadership of Saladmaster. He joined Saladmaster in 2004, and has since grown from owning his own Saladmaster Dealership to serving as the President of Saladmaster UK, Ltd. In May 2018, Ayo was appointed President of Saladmaster.

Due to his leadership, the European, Middle Eastern and Africa Division has been one of Saladmaster’s fastest growing divisions since 2008. He has expanded the brand through distribution and development of Independent Authorized Dealerships by helping people take advantage of the Saladmaster opportunity.

Under Ayo’s leadership, Saladmaster UK, Ltd. was recognized multiple times by the Direct Selling Association UK as one of the top direct selling organizations in the country, awarded the Excellence Award in 2014 and was a finalist for the Company with Heart award in 2016. He was also personally awarded the prestigious Leadership Award in 2015.

Ayo has served on Saladmaster’s Senior Leadership Team since 2014 and has the reputation of being a trusted leader. The key to his success has been the ability to develop people, inspire teams and help others fulfill their dreams. His goal is to build on the success of Saladmaster and to create a pipeline of leaders to build the best direct sales opportunity in the world.

Liliana Arce
Vice President & General Manager

Liliana Arce, Saladmaster’s Vice President and General Manager, supports the success of Independent Authorized Saladmaster Dealers and Cooking Coaches by leading the global strategic direction on all business plans and programs that keep the Saladmaster business opportunity relevant and competitive. In her role, Liliana will manage global business operations, execute strategic leadership, oversee all business planning, and define communications. Liliana’s goal is to strengthen and meet business objectives, along with driving growth, to position Saladmaster in leading the movement back to healthy, home cooking.

As a seasoned executive, Liliana brings over 20 years direct selling experience in the houseware industry. Her wealth of global sales and marketing knowledge, along with her passion for serving entrepreneurs, make her the perfect fit for Saladmaster’s Vice President and General Manager role. Liliana has led multi-functional and multi-cultural teams across Asia Pacific and the Americas through global growth strategies, brand transformation, and by expanding brand access to new consumers and channels.

Liliana thrives on creating a culture with a “passion to win” through trust and continuous learning to help develop strong leaders throughout the company. Closely aligned with Saladmaster’s core values, Liliana has earned several humanitarian awards and is actively involved in the community through different organizations that help change lives by inspiring and preparing young people to succeed in a global economy.

Liliana received both her Bachelor and Master of Science from the University of Central Florida and holds an Executive MBA from the Rollins College School of Business.

Rusty Wright
Vice President of Marketing

A seasoned global marketing and sales executive, Rusty Wright has built a broad international experience helping to create brand leadership in both mass and prestige consumer packaged goods. Over the past twenty-five years, Rusty has worked for some of the world’s leading multinationals including Unilever, Avon, Coty and, Mary Kay where he established a successful track record in building and implementing strategies of brand and business development in both mature and developing markets.

He has help launch new products and manage portfolios for global designer, lifestyle and celebrity brands including Calvin Klein, Marc Jacobs, Nautica, Kenneth Cole, Chloe, Davidoff and Jennifer Lopez to name a few. Rusty brings a thorough understanding of the global markets and the international consumer having lived and worked on three continents. His expertise includes managing multicultural businesses and teams in North America, Europe and Asia covering retail, direct selling, and distributor management.

Rusty’s strong analytical skills and extensive consumer research experience have helped in addressing consumer and trade customer needs, and developing new business models. He also maintains a strong global product development knowledge with more 20 years of concept, package and brand development experience. Rusty’s extensive work within the direct-selling channel have given him a deep appreciation for the entrepreneurial spirit of the independent sale force.