Vice President & General Manager
Liliana Arce, Saladmaster’s Vice President and General Manager, supports the success of Independent Authorized Saladmaster Dealers and Cooking Coaches by leading the global strategic direction on all business plans and programs that keep the Saladmaster business opportunity relevant and competitive. In her role, Liliana will manage global business operations, execute strategic leadership, oversee all business planning, and define communications. Liliana’s goal is to strengthen and meet business objectives, along with driving growth, to position Saladmaster in leading the movement back to healthy, home cooking.
As a seasoned executive, Liliana brings over 20 years direct selling experience in the houseware industry. Her wealth of global sales and marketing knowledge, along with her passion for serving entrepreneurs, make her the perfect fit for Saladmaster’s Vice President and General Manager role. Liliana has led multi-functional and multi-cultural teams across Asia Pacific and the Americas through global growth strategies, brand transformation, and by expanding brand access to new consumers and channels.
Liliana thrives on creating a culture with a “passion to win” through trust and continuous learning to help develop strong leaders throughout the company. Closely aligned with Saladmaster’s core values, Liliana has earned several humanitarian awards and is actively involved in the community through different organizations that help change lives by inspiring and preparing young people to succeed in a global economy.
Liliana received both her Bachelor and Master of Science from the University of Central Florida and holds an Executive MBA from the Rollins College School of Business.
Favorite Inspirational Quote:
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou