Executive Bios

Executive Bios

Saladmaster's Leadership Team

Ayo Olaseinde
President

As President, Ayo is responsible for the global sales and daily operations of Saladmaster. He joined Saladmaster in 2004, and has since grown from owning his own Saladmaster Dealership to serving as the President of Saladmaster UK, Ltd. In May 2018, Ayo was appointed President of Saladmaster.

Due to his leadership, the European, Middle Eastern and Africa Division has been one of Saladmaster’s fastest growing divisions since 2008. He has expanded the brand through distribution and development of Independent Authorized Dealerships by helping people take advantage of the Saladmaster opportunity.

Under Ayo’s leadership, Saladmaster UK, Ltd. was recognized multiple times by the Direct Selling Association UK as one of the top direct selling organizations in the country, awarded the Excellence Award in 2014 and was a finalist for the Company with Heart award in 2016. He was also personally awarded the prestigious Leadership Award in 2015.

Ayo has served on Saladmaster’s Senior Leadership Team since 2014 and has the reputation of being a trusted leader. The key to his success has been the ability to develop people, inspire teams and help others fulfill their dreams. His goal is to build on the success of Saladmaster and to create a pipeline of leaders to build the best direct sales opportunity in the world.

Favorite Inspirational Quote:
“Anything Is Possible”

Andrew Royal
Vice President and General Manager

With over 14 years of experience in the direct selling industry and extensive experience in global sales and operations, Andrew joined Saladmaster in 2018 as the Director of Business Operations. In just a few short months, Andrew was promoted to his current role as General Manager and Vice President of Saladmaster.

Andrew helps run the company’s day-to-day operations, holding teams accountable for results, driving the execution of business plans across each of the functions, and ensuring that we continue to uphold our core values of integrity, passion, empowerment, family and excellence. His goal for Saladmaster is to continue to positively change lives around the world through both our products and our business opportunity.

Favorite Inspirational Quote:
“Be the change you wish to see in the world.” – Mahatma Gandhi

Mark George
Senior Vice President, Asia Pacific Division

Mark serves as the Senior Vice President of the Asia Pacific Division, which expands from China to New Zealand, and includes South Korea, Taiwan, Japan, China, Indonesia, Malaysia, Singapore, Thailand, Cambodia, Philippines, Viet Nam, New Zealand and Australia.

Since 2008, Mark has been instrumental in building the first truly international, global-based businesses for Saladmaster throughout the Asia Pacific Division. His Division historically has the largest number of Master Dealers and Executive Guests represented at each Saladmaster function, and has had the largest percentage growth, territorially and divisionally, over multiple years. Prior to Saladmaster, Mark was the past President for the Olean, New York Industrial Management Council.

Mark’s goal is for Saladmaster to be experienced in every household. His second goal is to have the Asia Pacific Division become the largest Division in the Saladmaster family.

Mark holds a Bachelor’s Degree in Political Science, Asia Concentration, from the University of Pittsburgh, and then went on to do his Master Studies at Penn State University. He was an Adjunct Professor St. Bonaventure University, and has been a key note and guest speaker on International Business Expansion at the Direct Selling Association, DSEF Academic Symposium, DSA International Seminar, University of Southern California MBA and International Business and Economy Conference.

Favorite Inspirational Quote:
“Go As Far As You Can See And You Will See Further” – Zig Ziglar

Wayne Fritz
Senior Vice President, Americas Divison

Wayne began as a part time Saladmaster Consultant in 1973 in Danville, Illinois. He earned his Saladmaster Dealership in January 1977, when he moved to Bellefontaine, Ohio. Wayne shortly after qualified as Saladmaster’s highest level of achievement, the prestigious title of Master Dealer, in which he was one of the youngest Dealers to ever accomplish this title. Wayne joined the Saladmaster Corporate team in January 1986 and was referred to as the “Roving Salad Cutter.”

He spent 13 years within the Home Office, including his position as the President of Saladmaster from 1997-2000. Wayne decided to go back to a Dealership in 2000, and helped build an Executive Elite Master Dealership in the Philippines. In 2018, Wayne’s heart led him back to support the Saladmaster Family when he took the position of Senior Vice President for the Americas Division. Wayne truly believes and knows that Saladmaster is and always will be the innovator, not the imitator.

Favorite Inspirational Quote:
“If you are going to be there..... Be all there!”

Mark Jones
Senior Vice President, European/Middle East/Africa Division

Mark started with Saladmaster in 2006, when he was brought into the company through Ayo Olaseinde. Mark quickly became a Saladmaster Dealer and was crucial in helping build out the European and Middle East regions by developing multiple Dealerships across the division. His personal Dealership broke Saladmaster’s UK record for main office sales with 221 sales in one month.

Mark has reached the prestigious title of Master Dealer 8 times, and was promoted to a Regional Manager in 2017. In this role, Mark was key to doubling the regional growth in just under two years. In 2019, Mark was promoted to the Senior Vice President of the EMEA Division, where his goal is to help grow and lead his Division by example and with passion.

Favorite Inspirational Quote:
“TRAINING will make you GREAT!”

Rusty Wright
Vice President of Marketing

A seasoned global marketing and sales executive, Rusty Wright has built a broad international experience helping to create brand leadership in both mass and prestige consumer packaged goods. Over the past twenty-five years, Rusty has worked for some of the world’s leading multinationals including Unilever, Avon, Coty and, Mary Kay where he established a successful track record in building and implementing strategies of brand and business development in both mature and developing markets.

He has help launch new products and manage portfolios for global designer, lifestyle and celebrity brands including Calvin Klein, Marc Jacobs, Nautica, Kenneth Cole, Chloe, Davidoff and Jennifer Lopez to name a few. Rusty brings a thorough understanding of the global markets and the international consumer having lived and worked on three continents. His expertise includes managing multicultural businesses and teams in North America, Europe and Asia covering retail, direct selling, and distributor management.

Rusty’s strong analytical skills and extensive consumer research experience have helped in addressing consumer and trade customer needs, and developing new business models. He also maintains a strong global product development knowledge with more 20 years of concept, package and brand development experience. Rusty’s extensive work within the direct-selling channel have given him a deep appreciation for the entrepreneurial spirit of the independent sale force.

Favorite Inspirational Quote:
“Seek first to understand, then be understood” – Steven Covey

Archie Pinner
Finance Director

Archie started at Saladmaster in 2019 as the Director of Finance. With over 23 years in the direct selling industry, Archie’s extensive experience in planning, forecasting, international finance, opening new markets and financial analysis was the perfect fit for Saladmaster’s Executive Team.

As the Director of Finance, Archie is responsible for budgeting, financial reporting, planning and analytics, IT services, legal, HR, facility services and real estate, business continuity. Archie holds a BBA in Accounting from Baylor University, a MBA in Finance from The University of North Texas, and is a Certified Public Accountant.

Favorite Inspirational Quote:
“The way to get started is to quit talking and begin doing.” - Walt Disney


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